Promotion Programs

Promoting your Merch can be as simple as you want it to be. Want to send out an announcement tweet, go home and call it a day? Great, we're here for you! Want to collaborate on a multi-faceted marketing strategy transcending multiple promotions? You can bet your buns we're here for you too!

 Check out some of our programs and general tips we utilize with our creators to promote their Merch below.


Our Promotion Programs


Giveaways

Giveaways. Giveaways are a great way to create a ton of interaction with your new merch announcements and create buzz, while gauging your audience's interest in your new designs. When launching new campaigns, we offer creators the option to participate in our giveaway program.

Here's how it works:

1) You use one of your social media platforms to promote the giveaway (recommended to be included in the announcement of your new merch campaign.)

Great Twitter example:

NEW MERCH AVAILABLE NOW. THE COOLEST SHIZ YOU'LL COP ALL YEAR. GET IT NOW BELOW.

www.merchgardens.com/yournamehere

I’m also choosing one person who RTs this tweet to send free a free shirt to!

(Promotional announcement images here)

2) You choose one of your community members either randomly or better yet, via a contest you hold, "Best meme in my replies below wins".

3) Once you've chosen the lucky winner, we will give you a coupon code to pass along to the winner. They go onto our site and use the coupon for 1 free shirt from your new merch campaign.  

4) BOOM. That's it. We get all necessary information needed for the giveaway from our site and we ship out the FREE merch to the customer shortly after. Your campaign gets good exposure and engagement from your community, and one lucky community member gets some of these sickest merch they'll cop all year.

Free Stickers with apparel purchase

Free Stickers with any apparel purchase. The best things in life are free. That's why we offer creators the ability to give away free stuff with their purchases. Our favorite item to offer with purchases are stickers or personalized items (at no additional cost!) Read below about including a signed card with each of our customer's orders!

Signed Cards for first X Purchases

Signed Cards for first X purchases. Offer your community an extra incentive to rep your Merch. Including a personalized card signed by yourself goes a long way in making your community feel connected to you while also making them feel awesome when opening your Merch! It's also a great way to convert some impulsive customers to buy to make sure they get in on the signed card action.

We'll work with you to design what you want your cards to look like, and then we'll get them shipped out to you for signing. After you sign them, print out a provided return label and ship them over to us to get them put in your orders!

Promo Codes

  • Promo Codes. Your community is poor. We get it, we all are. I just took out a unsecured 45% interest loan to buy some Wal-Mart brand Ramen. At the same rate, your community wants your merch, but they can't afford it right now. We understand. We want to get your merch into as many hands of your community as possible. That's why we offer the ability make discount codes for your campaigns. We typically make a specific code for your campaign that grants customers 10% off their purchase, but we can do even more of a discount if you think your community needs it.

All discounts amounts are covered 50% by Creators and 50% by Merch Gardens. For example:

You are selling a shirt for $24.99, but you want to offer a 20% discount code. Typically you are paid $7 for every shirt sold, but with a 20% discount the customer only pays $19.99, getting a $5 discount. 50% of the $5 discount is taken out of your commission, and we cover the remainder. So $2.50 of the creator commission is used to cover the discount, making the final payout for the creator $4.50 ($7 - $2.50 = $4.50.)

One-of-a-kind Merch Raffle

One-of-a-kind Merch Raffle. Merch is cool. Limited edition Merch is even cooler. One-of-a-kind Merch is the bees friggin' knees. We've found that people like to win things, and they especially like to win special things. That's why we offer One-of-a-kind Merch Raffle giveaways, where one lucky member of your community is given a unique, Merch item.

What should my one-of-a-kind Merch be?

Typically creators have a design they don't actually use for their campaigns but have on standby. Maybe it's an old design that you did use for a limited edition campaign, we can take that and put it on something you didn't offer it on previously; a hat, a poster, a mug, etc. We could also do this for your current campaign, maybe you're doing an apparel campaign with hoodies and shirts, and we can put the design on a customized phone case. Lastly, maybe you have a single, personal item laying around that you think your community would love to have. If so, let us know

How should I do my giveaway?

We recommend using Twitter to administer your giveaways. Obviously, results may vary for different creators but our data suggests that communities are 90% more likely to engage with a creator's message from Twitter over Twitch, Youtube, or other sites.

Secondly, if using Twitter, we recommend tying your giveaway into a small contest or activity (i.e. funniest meme in the replies wins or the first person to answer a hard trivia question) We've seen that community members are more likely to engage and enter giveaways that they see as fun and ones that they believe they have more control over.

How do the One-of-a-kind giveaways work?

The process works very similar to our Giveaways program, however, the process of actually getting the winner's information is a bit different since their prize is not offered on your storefront.

1) You use one of your social media platforms to promote the giveaway (recommended to be included in the announcement of your new merch campaign.)

Great Twitter example:

NEW MERCH AVAILABLE NOW. THE COOLEST SHIZ YOU'LL COP ALL YEAR. GET IT NOW BELOW.

www.merchgardens.com/yournamehere

I’m also choosing one person who RTs this tweet to send a free SPECIAL, ONE-OF-A-KIND Merch to!

(Promotional announcement images here)

2) You choose one of your community members either randomly or via a contest you hold, "Best meme in my replies below gets a free shirt".

3) Once you've chosen the lucky winner, message us their username via our official channels and send them to this link: merchgardens.com/giveaway-winner-form

4) BOOM. That's it. We get all necessary information needed for the giveaway from our site and we ship out the FREE Merch to the customer shortly after. Your campaign gets good exposure and engagement from your community, and one lucky community member gets some of these sickest Merch they'll cop all year.

Promotional Announcement Images

Promotional Announcement Images. You want to announce your Merch, and you want your community to see it and be excited. It is important that your announcement sticks out on other's timelines and gets the attention it deserves. That's why we offer promotional images that will compliment your announcement, making your post pop-out and appear fresh.



General Promotion

  • Dedicated content. Create videos about your merch. Show your viewers what the merch looks like and why you chose the designs you did. And remember to add strong calls to action informing your fans where they can buy it.
  • Audience shout out. Consider featuring a member of your audience wearing (or using) your merch. Thank your fans for their support. This is as easy as retweeting a fan's tweet with your merch or reading their comment in Twitch Chat, it's that simple, and yet it can make a big impact on your audience.
  • Video/channel descriptions. Publicize your merch collection in your video and channel descriptions. Use language that’s true to your brand.
  • End screens and cards. Incorporate images of your merch and link to your merch store at the end of your videos.

Tips

  • Announce new merch in a video to build excitement.
  • Promote your merch across social media.
  • Use vibrant images that make your merch shine.
  • Listen to your audience’s feedback on what they like through a poll or comments.
  • Try offering limited time discounts or limited time availability of merch items.
Sizing Charts

Tees

Our Tees are premium unisex shirts made by Bella+Canvas.

Weight: 4.2 oz             Material: 100% Cotton                                      


Sweatshirts

Our Sweatshirts are premium unisex sweatshirts made by Bella+Canvas.
Weight: 14.0 oz             Material: 50% poly, 37.5% combed and ringspun cotton, 12.5% rayon                                

Hoodies

Our Pullover Hoodies are premium unisex hooded sweatshirts made by Bella+Canvas.
Weight: 14.0 oz             Material: 52% Airlume combed and ringspun cotton, 48% polyester fleece

Joggers

Our Pullover Hoodies are premium unisex hooded sweatshirts made by Bella+Canvas.
Weight: 14.0 oz             Material: 52/48 airlume combed and ringspun cotton/polyester, 32 singles

Jackets

Our Pullover Hoodies are premium unisex hooded sweatshirts made by Bella+Canvas.
Weight: 13.0 oz             Material: 70/30 Airlume combed and ringspun cotton/polyester with 100% cotton face